From Simple Maps to Advanced Spatial Analytics in Power BI
Description
Explore the full spectrum of Location Intelligence in Power BI, from simple map coloring to advanced spatial analytics. Learn the core concepts behind mapping; how to choose the right geographies and map them with BI data; how to analyze data through proximity and travel times; and how to manage dynamic territories. Session will include native Power BI mapping capabilities as well as custom visuals.
Key Takeaways
- Explore the full spectrum of Location Intelligence in Power BI, from simple map coloring to advanced spatial analytics
- Learn the core concepts behind mapping; how to choose the right geographies and map them with BI data; how to analyze data through proximity and travel times; and how to manage dynamic territories
- Session will include native Power BI mapping capabilities as well as custom visuals
- Feature-oriented — demos and capabilities focus
My Notes
Action Items
- [ ]
Resources & Links
Slides
Location Intelligence
in Power BI
From Location Data to Strategic Decisions
GALIGEO
FABCON 2026
FABCON Session 03/10/26 - B308-B309
MICROSOFT
YOUR HOST
Vincent DECHANDON
Marketing Director at Galigeo
Expert in translating complex Location Intelligence into
actionable business stories.
Driving the vision of how geography shapes the modern Data
ecosystem.
25 years of expertise in Location Intelligence.
Vision
Mission
Values
A world where every strategic
Reveal the hidden potential in every
Technical Excellence
decision is enlightened by territorial
territory to drive fairer and more
Continuous Innovation
intelligence to create sustainable
performant business outcomes.
"Partner Spirit" that focuses on
value.
pragmatic results.
Global Presence
Trusted by Leaders
CENTERS FOR MEDICARE &___
MEDICAID SERVICES___
500+ Enterprise Clients
25k Active Users Daily
GENERAL ATOMICS___
TOTALENERGIES___
JTEKT NORTH AMERICA___
FABCON Session 03/10/26
B308-B309
Building a
Location-Driven
Sales Report in
Power BI
Location Intelligence adapting to user needs and expectations
Geodata
Visualisation
Spatial
Analysis
Territory
Management
Includes Geodata Visulisation
Includes Spatial Analysis
Unveil trends and patterns using
spatial analytics
(distance, proximity, drive-time,
time series …).
Create and manage dynamically
business territories fueled with
your KPIs.
Analyze
Evaluate & Predict
Visualize all your KPIs spatially
from any sources.
Visualize
Needs, expectations and maturity
Level #1: Geodata Visualization
Native visuals limit point volume and fail with nonstandard territorial boundaries (custom Shapefiles,
GeoJSON).
Unlimited Precision: Fine-scale display (zipcodes,
neighborhoods, custom territories …).
Data Agility: Drag-and-drop to map KPI
instantly.
Macro to Micro: Seamless navigation across
granular levels.
Level #2: Spatial Analytics
Contextual Decision Making
Stop asking "where" and start understanding "why".
Galigeo injects real-world context into your data.
Isochrones / Iodistance
Calculate real travel time (car, walk) rather than simple
radius.
Spatial Intersections
Merge points of interest with administrative polygons
automatically.
Clustering
Identify hidden density patterns in large datasets.
Level #3: Territory Management
Future-Proof Planning
Bridge the gap between observation and action with
simulation tools integrated directly in Power BI.
Territory Manager
Balance sales sectors, simulate store and dealer openings,
and redistribute resources based on live spatial KPIs.
Cannibalization analysis for new site openings
Automated territory balancing (workload vs potential)
Live impact simulation on turnover and performance
Making more for your analysis
Examples of how you can enhance your analysis with Galigeo Maps for Power BI
Zip-9 Accuracy
Socio-Economics
Direct SQL Joins
Standard tools stop at Zip-5. We drill
Enrich your maps with Purchasing
Connect CRM data to territory layers
down to the block level for surgical
Power, Age, and Household data layers
via SQL directly within the Power BI
precision in the USA.
automatically.
workflow.
And more to be discovered !
Measuring the impact
+15%
-20%
3x
Sales Productivity
Operational Costs
Faster Decisions
through optimized territory
Better alignment of resources
Automated spatial reporting
distribution and reduced travel time.
with local market potential.
replaces manual GIS exports.
Modern Location Intelligence
Flow & Logistics
Heatmaps
Cartographic dashboards
Animated flux for global supply chains.
Analyze your data through another
perspective
Visualize and analyze on the same
dashboards
And more to be discovered !
Future Metals, a Berkshire Hathaway company based in Florida,
leverage Galigeo Maps in Power BI to help sales team understand
trade market trend.
Questions & Answers
Let's map your success together.
www.galigeo.com/power-bi
contact@galigeo.com
www.galigeo.com/power-bi